How much has CUSD 200 been spending on public relations?
Was this a good use of taxpayer funds?
What did it provide for the students?
Should this and other funds (we are working to identify) have been spent of building maintenance instead?
Jan Shaw put in a FOIA:
- The 2013 Jefferson referendum.
- Engage 200.
- Community surveys.
- Videos about the District.
* Jim G was told the final cost for Engage200 was $80,000. The board approved estimate for Unicom was $49,500. See below for more detail.
† Jim G said the community survey was $30,000. Are we missing something?
This (almost $200,000) figure for PR in anticipation of the referendum does not include:
- Perkin Wills for the Master Facility Plan project ($250K)
- Engage 200, table & chair rental, room set up and take down, printed handouts (done in-house), snacks or
- staff time.
Prior to 2010, public relations was part time work for one of the administrators and administrative assistants. A new PR position was created in 2010. From the supplemental personnel report dated 9/22/2010:
She is now Erica Loiacono, Director of Communications. According to openthebooks.com Ms. Loiacono earned $73,588 in 2015.
And she has an assistant, Mary Ann Gudmundson (did not find her salary)
[update 3/2/2017 – From the IMRF Compensation report for school year 2015-2016 we find that ERICA LOIACONO has a base salary of $79,317, and $41,441 for other benefits for a total compensation of $120,758. The report can be found on cusd200.org click department->human resources then in the left column “Compensation Reports.” Her assistant is not listed.]
TOTAL Spending on Public Relations is the salary and benefits for these two people, the purchased services ($198,000 in the last four years, as documented in this post) and the celebration the PR department hosts (see dupagewatchdog.org/2016/07/cusd-200-celebations/ ) We have a rough estimate of at least $200,000 per year.
Purchased Services in more detail – same data
There have been a lot of mailers, meetings, and surveys. (“pdf page(s) refers to the page in the response file linked at the end of this post)
There have been 3 more videos posted in February 2017. Will there be more charges? When were these charges approved by the board?
And finally, for those who would like to see the raw data: the pdf response file: pr purchased services